So far we’ve had just over 100 responses to our IndyRef Event Organiser Questionnaire from those who organised IndyRef Events (YES events) in 2014. And so far it makes for some interesting reading. I’ve decided to make a few initial comments on what we’ve seen so far.
Would people pay more to attend BETTER #ScotRef Events?
The “initial research” I referred to was the post event questionnaire I conducted after the “Build” conference run by the SIC in January this year. In that, post event survey, over 80% said they would pay “a little more or a lot more” to attend better events. Judging on the responses so far, that generosity / desire to invest in BETTER #ScotRef events may not be as widely held. However, almost 50% said yes, so plenty food for thought.
What support is needed for “movement” run events
Unfortunately I have been unable to talk to anyone who was heavily involved in YES Scotland (if anyone can do an introduction, I’d be very grateful). From the responses so far “some group” that is ready to help #ScotRef event organisers seems to be very popular. But who would that group / organisation be?
The importance (or not) of objectives
I wrote a piece for CommonSpace a few months ago covering tips for successful campaigning events. The first tip was to set “clear and measurable objectives” As you can see from below, only 30% of the events we know about through the survey, believe they set clear objectives. As a professional event organise I wouldn’t have stayed long in the profession if I ran events that didn’t have objectives.
Who came to #Indyref events?
Over 80% of the events did not target their audience in terms of those planning to vote yes or no. We all know that sending the right message is a subtle art, so it’s initially interesting to see this, arguably, less subtle approach was so common in 2014.
Feedback so far
There are loads of other interesting findings so far from the survey. However, we really need to at least double the amount of responses to get a really useful flavour (from the organisers perspective) of the events in 2014. So please do spread the link:
Or this article as widely as you can.
As well as the survey we are casting our net as widely as possible and I’d also like to address this comment from Bella Caledonia:
I believe Dougie has (probably inadvertently) hit the nail on the head. It is not EVENTS per se that are useless, but BAD EVENTS that don’t work. Events that don’t target an audience, don’t have the resources to impress attendees or deliver the messages, and don’t have objectives are very unlikely to succeed. So far our research is painting an honest picture of a 2014 campaign that is ready to learn from its mistakes.
If you are interested in contributing to my work on a live engagement strategy for the YES movement please get in touch.