Category Archives: eventprofs4indy

#IndyRef Events what went wrong?

If #ScotRef is to be a success for the YES movement, events will play a crucial role in the campaign. I need to know what you think about the #Indyref Events we ran in 2014.

Before deciding to draft a live engagement strategy for the #ScotRef movement, I spent some time making sure I wasn’t going to reinvent the wheel. As someone who has organised over 700 events, I believe the best thing to do, before you start planning, is to look back and see what failures and what success your had with your previous events.

To make sure I wasn’t going to reinvent the wheel, the first thing I did was to look for any post campaign reports or evaluations of the 2014 #IndyRef campaign. I wanted to see what lessons the YES movement had learned from that campaign. I assumed any over arching review would also include some details on the live engagement aspect of the campaign. Well, I have to say I was shocked. I could not find any analysis of the events YES ran in 2014. Not only that, but I could not find ANY overarching report or evaluation of the #IndyRef campaign at all. Nothing.

I must admit, I am still in shock. What hope do we have for a successful #ScotRef campaign when we haven’t even bothered to look at what went wrong last time?

Perhaps my efforts (it is certainly my hope) will start the ball rolling, and others will reflect on the failures and successes of that campaign in order to inform the next one. If I am to attempt to draft an engagement strategy for #ScotRef, I have to know as much as possible about what went on in 2014. So please fill out the questionnaire, and send the link to anyone you know, who ran an event during the #IndyRef campaign.

#IndyRef Events Questionnaire

Here is a 40 question questionnaire that I would encourage everyone who ran a YES event to complete. The questions break down into two sections.

  • Firstly, to look at how we ran the events we did during that campaign.
  • The second area  looks at what support the movement needs to deliver better events in a second independence campaign.

It should take no more than 5mins to fill out. Let’s take stock and make sure we don’t make the same mistakes again.

General Election 2017 the SNP’s live engagement strategy

How you engage, face-to-face, with the electorate during an election clearly matters. The three main parties in Scotland decided on very different live engagement strategies. The election results reflect their relative success.

During the GE2017 campaign, I compared Labour’s live engagement strategy against the Conservative one.  You can check that post out here. But as a short cut, here’s two images that tell you really need to know about their view of engaging with the electorate.

Political Rallies GE17
“Invitation Only”
Political Rally GE17
Perhaps this will be one of the most memorable images from the GE17 Campaign

It is easy to look at the live engagement element of the campaign and see which party was keen to avoid any debate or public scrutiny. Events are wonderful microcosms for many elements of a campaign.

Before I look at the SNP’s live engagement strategy I want to make one thing clear: there were many issues for the relative failure of the SNP General Election campaign. My professional view is that the live engagement strategy, which frames an entire campaign, did not send out the right messages to the electorate. I have decided not to focus on the political content of the messaging (there are plenty of people doing that) but rather on how the overall engagement was framed by live events.

The SNP’s Live Engagement Strategy

I’ve chosen two images which I think sum up the SNP Live events. There were clearly two very different “managed events” so I have one for each.

 

The SNP as a political powerhouse
Nicola Sturgeon the Selfie Queen

It may seem rather trite to use a single image to sum up an event, which can then be extrapolated to summarise an entire campaign, however, event organisers / campaign managers, spend a lot of time planning and stage managing these images. We select them exactly because they can encompass the entire campaign.

“The political powerhouse” type image has been a popular one for the SNP since the referendum defeat in 2014. With the swelling of members post indyref, and then post 2015 General Election, the SNP were happy to be seen to be the largest political party in Scotland: these images are all about showing the strength of the political party. These events, and these images, aren’t too different from the images disseminated from the Conservative events: that should have been a worry for the SNP at the very earliest of stages!

They portray a powerful posture and a powerful leader, with a large party behind her. These official images are taken at the well managed, supersize, party political events that the SNP, now seem to own in Scotland.

The second image is the “selfie queen” style image, which comes from Nicola’s “street focussed” live engagement. This guerrilla campaigning has been part of the SNP’s live engagement since Nicola became First Minister. These images portray a leader at ease with herself and with the electorate. 

A strong leader at ease with the electorate was undeniably the correct approach to disseminate, through live events, in the last couple of years. When the GE2017 campaign was thrust on us all, perhaps understandably, the SNP obviously thought, why change a wining formula? However, the engagement strategy for GE2017, did not have the expected success.

The SNP’s message of a strong and likeable leader failed to ignite the electorate: especially the young. It is yet to be proven, but it is widely agreed that Corbyn gained the youth vote; with SNP MPs already acknowledging this dynamic.

You can easily tell by looking at Labour’s live engagement strategy that they went after the younger voter: why else would they have their leader standing in front of 15,000 Libertines fans at a football stadium in Merseyside? The SNP lack of a well plotted live engagement strategy let it wth the same old image of the leader standing in front of the party faithful. Certainly, from a campaigning perspective, it is easy to see which images from events were more attractive to young voters.

The SNP doing it’s own thing

Did the SNP’s live engagement strategy portray the SNP as the leaders of the independence movement? The simple answer is, it didn’t. And this was a deliberate approach.

For example, the SNP didn’t take part in the All Under One Banner, deciding not to support Scotland’s largest ever independence rally. We are in a strange world, when 17,000 marching through Glasgow in support of independence becomes a “distraction” (as one ex SNP MP told me) to the SNP’s General Election campaign. Further afield, there was little in the campaign that was designed to show the SNP acting on behalf of a diverse movement.

The messages the next live engagement strategy must portray

The campaign focussed on using live events and images from those events, to show a “strong leader who you could have a cup of tea with” To lead a radical campaign its leader has to be an “inspiring, collegiate leader” The strength of the Labour campaign was exactly that. It was perceived as a “radical” campaign and they had a leader who would listen, inspire and lead. As Kirsty Strickland offers in the National: “This presents an opportunity for the SNP, and the wider independence movement, to take stock, reflect and move forward.” However, nothing in the GE2017 campaign demonstrates a willingness for the SNP to listen.

No matter if the next campaign is another general election, or one for Holyrood or one for #ScotRef, the SNP has to change their live engagement strategy, and has to change the messaging. The SNP have to create an engagement strategy that demonstrates that the SNP is part of a movement, and is an organisation that listens and inspires. With that in mind, look back at the SNP images above. Do either of those images portray a party that is listening and inspiring?

My hope is that the next campaign will be framed at some very different events.

If you are interested in contributing to my work on a live engagement strategy for the YES movement please get in touch.

Scottish independence demonstrations and how to make them matter

Scottish Independence demonstrations can make a real difference. They just have to be bigger and better.

(article originally appeared, without links, on CommonSpace)

So what? Around 17,000 people (splitting the difference between police and organiser estimates) gave up part of a Saturday afternoon to demonstrate in favour of a second independence referendum. Let’s put that into some context. With an average of 750 people visiting a Starbucks each day, almost as many Glaswegians had a coffee in the twenty, tax dodging coffee shops across the city on Saturday.

Let’s deal with a sobering fact. In September 2014, 1,617,989 people voted for Scottish independence. Three years later, with less than a week to go, before an exceptionally important General Election – which has been centred around another Scottish independence referendum – our movement, moved 1% of that constituency on to the streets. Is this something to celebrate? Or does it give the Unionists ammunition, to further their call, via Ruth Davidson, that “There is NO support for another independence referendum” Maybe it does, because 1% is almost no support.

Well, it is not quite as simple as that. Like the rest of the UK, Scotland doesn’t boast a particularly well known street movement. So, in that context, around 17,000 people filling the streets is exceptional. This is especially so, when you consider the resources available to the organisers, and the minimal support from other independence organisations (for I am sure, a whole host of reasons, which I won’t go into here). Pulling this number on to the street was no mean feat. Lack of support and resources were not the only barriers. The Labour run City Council put them up too. All Under One Banner were asked to have a 1:10 ratio of stewards to demonstrators. Generally, police and local authorities work to 1:75.

When just making an event happen, seems like achieving the impossible, it becomes more difficult  to try to measure the actual impact. The rally on Saturday was Glasgow’s largest ever pro indy demonstration: larger in fact, than the ones held in the run up to the vote in 2014. However, for movements to matter, success has to be measured and evaluated on more than that mere fact. So, was it a success? Well, there’s a few ways to measure success.

The first is to know what the event organisers objectives were. Bill McKinnon, the main organiser, kindly spent some time talking to me about the demo and here are his objectives:

“1. To allow pro Independence patriots to show their demand and commitment to the cause to Scotland , Westminster and the world press.

2. The massive show of determination to achieve the second referendum will be universally recognised by the sheer numbers taking part in the March. We are hoping for 20,000.

3 . There has been a lull in open activity from the Indy movement over the past year. This March shows that our determination is stronger than ever.”

Even if you don’t agree with these objectives, or you question exactly how they can be measured, it is enlightening to know what they were. Using these objectives, the event was a massive success.

The primary way that I would judge the success of an event like this, is to learn of the events amplification. Perhaps “only” 17,000 took part, but a lot more people witnessed the march, as they set about their normal Saturday afternoon in Glasgow. 1000s of images of the march were retweeted, liked and shared across social media channels. The rally, including some of the speeches and performances from Glasgow Green, were live streamed by the ever vigilant Independence Live. Facebook proved an incredible platform with the Independence Live stream; shared over 2500 times; commented on thousand of times and had over 1200 views at any one time.

It is not just the quantity, but the type of images that are spread that reinforce the positive messages of a rally. Seeing images of Sikhs playing drums, of kids marching with parents, and of a whole section of Scottish society joining on a peaceful rally, were exceptionally powerful in portraying a positive image of civic nationalism. Juxtaposing it to the unionist “meeting” of a handful of flag wavers in George Square was priceless. Demonstrations matter: there is no better way for our movement to be so well framed.

The messages and the meaning of the rally were suitably boosted, for a sustained period after the event, by the attendees, their networks, alternative media (CommonSpace included) and unusually, the UK main stream media. Even the BBC covered the rally, because, with numbers approaching 20,000, it became impossible for media outlets to turn a blind eye. Numbers matter. It is well known in event circles that number of demonstrators correlate directly to column inches and media minutes.

The number of demonstrators that took part, and the huge amplification of the rally, should strengthen our belief in the demonstration as a powerful outlet for a political or social movement. It should also give us resolve, post GE2017, to make them bigger and better. As our elected politicians seem to be banging on a closed door, it is likely that we will need them more than ever.

During the General Election campaign Nicola Sturgeon said that “victory for the SNP will force a rethink on a second referendum”suggesting that Theresa May would change her mind (she does like a U-turn) and sanction a second vote in the next couple of years (should she still be in power of course). However, a hand-break turn on this issue should be placed in the exceptionally unlikely category. So what pressure can be put on Westminster? And who can turn the screw? Demonstrators that’s who. Thousands of them.

Election wins and manifesto pledges are seemingly easy for Westminster, and many Scottish politicians, to ignore. Even votes in the Scottish Parliament have little impact. Democracy is clearly being undermined and with that, the express will of the Scottish people. This alone should drive tens of thousands to the street.

The Westminster based parties, are in unison, ignoring the democratic will of the Scottish Parliament. Ignoring the request for a second referendum is a link in an undemocratic process that is already in chain. Post Brexit, with returning powers from Brussels likely to be swallowed up by Westminster, the devolution settlement will be further weakened.  Tory HQs charge towards an “internal UK market”, will weaken Holyrood’s power base in health, justice, transport, education and the environment, to name but a few.

Democracy is under threat in Scotland. However, Westminster politicians are building their case on exceptionally shaky ground, and they know it: but they can easily ignore, and fend off other politicians. They can bin newspapers and ignore partisan news reports. What they are unable to do, is to show the same intransigence in face of a seriously determined street movement. Just imagine 50,000 plus linking arms around Holyrood to “protect” democracy!

In most European nations, policy is directly affected by street politics much more regularly than in Scotland. However, Scotland is the scene of one of the world’s most successful ever demonstrations. Only twelve years ago, Edinburgh hosted the MAKEPOVERTYHISTORY rally, that led to the eventual cancellation of billions of dollars of debt from developing nations, under the Multilateral Debt Relief Initiative. The Edinburgh demonstration was the corner stone of a year long campaign. The official post campaign report praised the demonstration, “The public mobilisation was felt to be the greatest achievement of the campaign” Scotland has an enviable position in terms of forcing change from the streets. In 2005, our voices echoed across the world.

In recent weeks we have all seen the Labour Party have success based on rallies and other well attended and widely covered events. Labour have put in place an exceptional live engagement strategy, and should they ultimately lose, expect this live element of the campaign to continue. We should, by now, be getting the hint at what is possible on the streets of the UK but we can look further afield for inspiration.

Scotland has many similarities with the Catalan independence movement and during a conversation with the Head of Press Relations at the Catalan National Assembly we discussed the differences between Scotland and Catalonia in the history of street politics.  We agreed on two main factors which help explain why our biggest independence rally attracted 17,000 and theirs’ drew 1,500,000.

The first is the role of the organisers of the rally. The ANC is a well funded, umbrella organisation, that employs several full time staff. To give you an idea, it spent €300,000 alone on advertising the 2016 demonstration, the same again on staging, AV, PA etc. Everything about the Catalan demonstrations smacks of professionalism. Its success is built upon the unifying role of the ANC and the professional make up of the lead organisation.

You can’t fault the passion and the determination of the All Under One Banner team, but as a non-revenue generating, voluntary organisation, their resources are exceptionally limited. With so many barriers to overcome they were, unfortunately, unable to end the rally in any kind of satisfactory manner for the demonstrators or, as importantly, for the cameras. With the march thinning out on Glasgow Green, the tiny stage and tinny PA, provided a destination that the marchers did not expect or deserve, accompanied by – it was June in Glasgow – near torrential rain.

How to end a rally without any resources

The Catalan and the Scottish rallies also differ in the subtlety of the message that is transmitted. It was #LoveDemocracy, that was initially at the heart of the Catalan movement, not independence per se. From the outset in 2012, members of the Catalan National Assembly knew that an organisation which called for the “respect of democracy”, had a wider appeal than one focusing on independence. Over the years, the message from the ANC has solidified, to almost exclusively call for independence. However, for many, it is the idea of those in Madrid telling Barcelona what to do, that is the driver for their support. Chat to a Catalan in the street and they are as likely to say “I want to decide, not Madrid”, as they are to say, “I will vote for independence” The ANC have been on a journey focussed on democracy, not independence.

Opinion polls have consistently shown that a larger proportion of Scots are in favour of “Westminster not having the right to block a plan for a referendum”, than they are in favour of independence. The democratic deficit coming our way will continue to increase the former above the latter.

In Scotland, until this general election, calls for a referendum from our elected officials seemed the most likely to bring about a choice to decide our constitutional future.  Perhaps now, with democracy under threat, the baton should be handed over to the people, and the message they should carry should not be one demanding independence, but democracy.

Democracy is “a government in which the supreme power is vested in the people” Perhaps if our elected politicians and our democratic establishments are unable to put the pressure on the UK Government, it is time for “the people”, unified and determined, to do something. Fancy attending a rally that’s a bit bigger, and does something a bit different?

If you are interested in contributing to my work on a live engagement strategy for the YES movement please get in touch.

Political Rallies 2017 General Election

Political rallies in the 2017 General election have brought the campaign to life. Labour’s rallies across the country are showing the power of live engagement.

In recent polls the Conservative lead over Labour has halved since the announcement of the snap general election. It’s not possible (at this stage) to pin that narrowing gap on any one particular policy, campaign message, advert, interview or event.

However, what is clear is the stark difference in the live engagement strategy of the Conservatives and Labour: put simple Labour actually have a live engagement strategy.

Political rallies 2017 General Election and other less inspiring political events! 

Here’s two images that I think sum up the differences we’ve seen over the last couple of weeks:

Political Rallies GE17
“Invitation Only”
Political Rally GE17
Perhaps this will be one of the most memorable images from the GE17 Campaign

The image above of Jeremy Corby will his back to the camera is a still from a short video doing the rounds (currently hosted on NME of all places). The video is fascinating, and would make a wonderful party political broadcast; no editing, no overdubs. Just this.

The Conservatives live engagement strategy has been, how can I put it? To not have one. Whoever is in charge of these “events” is doing the most awful job, assuming their objective is anything more than: we need to do some events, so just keep them as simple and “boring” as possible. This is of course a possible objective for the Conservatives but it’s proving to be the wrong one.

These Corbyn images and videos aren’t quite as striking for us Scots, as we already have a charismatic people facing, punter engaging politician in Nicola Sturgeon. For rUK, however, this really is the first time that they’ve had a politician who is not just willing, but capable of taking, and holding this type of stage.

To date, Labour’s use of the Political Rally has been fantastic

In a piece I wrote for Common Space about making events “unmissable” I listed five things that  the #ScotRef campaigners should consider as they plan and execute their events. Well, Labour have brought my list to life!

With Corbyn’s rallies round the country Labour are demonstrating how powerful live engagement can be for a political campaign. Let’s consider the short appearance of Jeremy Corbyn at The Libertines Gig (against my list):

It is clear what the objectives were for this event. It was firstly to get in front of the 15,000 youngsters and encourage them to vote (for Labour), but beyond that it was to create a clear difference between May’s bland and stale events. And those objectives were achieved.

The second thing on my list was to make events newsworthy. Doing something so different was always likely to spark interest. So, success here too!

Next up was “ensure that your event will be amplified by your attendees”. Just watch the video, and see how many of that audience are snapping, tweeting and sharing images all across their social media platforms. Again, their strategy had its success.

Now, to get in front of young voters, Labour could have organised a Youth Conference. As I’ve covered in previous posts the Conference is still the default event for political parties despite millennials giving them a wide berth. So intransigent are these events that Rise, despite its exceptionally strong youthful leadership, still organise Conferences. My fourth tip in my list was not to run “boring events”. By piggy backing on a concert, Labour avoided that pit fall.

My last point was to ask how political events could inject creativity? Well, so barren of ideas and lacking in any spark, are May’s “strong & stable” events, that doing ANYTHING different appears to be creative. Labour simply aren’t doing what the Tories are doing, and they look like the youthful, fresh and creative campaigners.

A Live Engagement Strategy Matters

Labour are out there doing it. The Tories are failing. Exactly what impact these events, and their amplification, will have on the result, is of course still to be determined. However there should be enough evidence already to show that the #ScotRef movement can not take live engagement for granted.  My plan is to make sure that we don’t do that. But I need your help.

If you are interested in contributing to my work on a live engagement strategy for the YES movement please get in touch.

Homeless Hackathon in Glasgow

A homeless hackathon would help end homelessness in Glasgow. Let’s do it.

There’s noting more annoying, as an event organiser, than being involved in an event that doesn’t actually do anything. An exhibition where no one buys or sells anything, a conference where no one learns anything useful, or a networking event where no one meets anything. Unfortunately these types of events happen all the time (you’ve probably been to at least one already the year). But not all events are the same. I’d like to introduce the Hackathon.

Events that really make a difference

I mentioned in my article for CommonSpace “Five Tips for the Yes campaign on making #ScotRef events unmissable my desire to see an end to the “boring” independence events. I wised that our events truly inspired, as well as painted a picture of the Scotland we want to create:

“I would love to see ScotRef Barcamps and ScotRef Hackathons, alongside more engaging traditional conferences.”

Words into action

I’ve been thinking about a IndyHack and I am sure that’s something that would really help the indy cause. However, on reading Death on the streets in today’s Sunday Herald our movement has more pressing concerns. If we all, truly want to create a more socially just Scotland we have to tackle these issues AT THE SAME TIME as we push for independence. So, an IndyHack should wait. What can not is a response from those within the Yes movement to the homelessness deaths and the stories behind those appalling  figures.

Homeless Hackathon in Glasgow

Thankfully other people are already looking at a Hackathon as a way to end homelessness. There’s one happening in Brisbane in June.

Homelessness Hackathon

And last year Shelter Scotland ran a Homeless Hackathon with Product Forge in Edinburgh in July 2016. I’ve messaged both organisations to see if they have plans for one in 2017.

As an event organisers living in Barcelona there doesn’t seem to be a lot I can do to directly and practically improve this appalling situation. Apart from suggest and run a Hackathon or at least support one if Shelter already have plans.

In the meantime, if you would be interested in supporting an IndyHack or a HomelessHack please drop me a note and I will be in touch. Update, no doubt to follow.

Here’s a helpful outline of a hackathon:

The objective is for attendees to bring to life their ideas across an intensive, challenging and hugely rewarding 48 hours.

This format has essentially been created to help organisers achieve an engaged, experiential and interactive event that is easy to amplify.  Exactly what our movement has to do!

A Hackathon generally takes place across Friday evening to Sunday evening. Timings are roughly:

Friday night:

4.30 Registration and networking

5.30 Introductory talks

7.00 Break for Burritos

7.30 Pitching idea and joining teams

9.00 Team discussions

10.30 End of first day

Saturday: Full day hack from just after breakfast until evening!

Lunch, white space and re-charge time included and spaced throughout the day

Sunday:

9.00 Product development and practice presentations

13.00 After lunch. Presentations and judging. –

17.00 Prizes over dinner.

Key areas:

There are prizes for many of the innovations. There are mentors from design, development and policy floating around to help and support teams. Sponsors are involved. Hardware is provided on site (3D printers, Virtual Reality etc) to help products to be developed.

If you would be interested in supporting an IndyHack or a HomelessHack please drop me a note here and I will be in touch. Update, no doubt to follow.

Should #ScotRef event organisers use Facebook

#ScotRef events will be more successful if more people are aware of them, and if more people attend them. Facebook helps amplify our events. 

Facebook has over 31m registered users in the UK. If you want to get your product / service in front of a lot of people, there is fast becoming no better way to do that, than to use Facebook. However, recently I’ve seen a #deletefacebook campaign (ironically on Twitter) that seems to be gaining momentum.

The ills of one particular social media platform.

I am not sure if there was a particular incident, article, TV programme, or annoying advert that prompted @neilmackay to post the above Tweet, but obviously his point of view has had some traction. But let me state this clearly: if you are a #ScotRef event organiser you HAVE to take advantage of Facebook. Our campaigning will play out heavily on this platform.

Perhaps it was this article in The Guardian Facebook employs political aids that raised Neil’s hackles. Or this one  highlighting the role it played in depressing the Clinton vote in the last US Presidential Election. There are certainly a lot of things to dislike about this particular American Corporation.

Top of my list is there shady business practices. Facebook paid less than £5,000 in UK corporation in the UK in 2015. I remember seeing and disbelieving the headline on the news the morning of the revelation. That same morning, I cast my eyes over my inbox to see the detail of the email from my accountant: Facebook paid less corporation tax than my tiny event business!

Facebook made over $4Billon profit that year and stated that its profits in the UK were 0.00005% of their turnover. If that’s the case, the company is clearly run by eejits eh?

The legal case for Facebook to pay a higher percentage of their turnover is black and white: they have done nothing illegal. The moral case for Facebook is equally clear: they have done nothing right.

Such bad business practices alone should be enough for the “intelligent and honest” to heed Neil’s clarion call and ditch the platform. However, if those honest and intelligent people stop engaging and using the platform, then we leave it open to the total abuse by the acolytes of Trump and Farage. If we do not engage we are complicit in placing the power in their hands.

Facebook is a crucial tool for #ScotRef Event Organisers says Scientist (kind of)

Dana Fisher @Fisher_DanaR is an American Scientist, who does nothing else (it seems) but study Protests and Protesters. Her belief in the power of Facebook as a campaigning tool is clear:

“But in recent months, Facebook was cited more often than any other source when Fisher asked people how they heard about a march” 

Facebook is an invaluable amplification tool. And importantly for our movement it is FREE. An event can gain literally thousands of attendees from a smart use of Facebook.

event organisers using Facebook
Likely to have (my guess) somewhere in the region of 7,500 attending. But I hope I am wrong. And  it does get into five figures.

So, should #scotref event organisers use Facebook? Well, we are all too aware of the negative aspects of this social media platform but we also have to be aware of the benefits to the #ScotRef movement. We have to understand it and use it. So, if you are organising a #ScotRef event don’t #ditchfacebook. Hold off displaying that anger, and let it boil over when Scotland sets and enforces its own corporation tax.

If you are interested in contributing to my work on a live engagement strategy for the YES movement please get in touch.

Searching for ScotRefEvents

Let’s start with this scenario. I am a possible “Yes” supporter. I voted “No” in 2014 but my faith in the Union has wavered. I still have my doubts, but I am willing to engage to find out more. I would like to go to a few events to find out some more information. I’d like a list of upcoming events, that would be helpful. So, where do I start?

Google generic search

If searching for ScotRefEvents I would surely start with a Google search:  “Independence events in scotland 2017″ would seem like a reasonable search term. However, no list of relevent events is to be found. Links to the fantastic Independence Live and the equally magnificent Woman for Independence appear. Following the link to Independence Live’s Facebook page ends here:

A dead end in the search for upcoming events

The Woman for Independence link does show THEIR upcoming events, but of course this is far from a definitive list of events for the movement.

You won’t land in the right place with a general search term, so you have to get pretty specific to find an event on Google, and even when you do, you may not land on a live event.  A search on “events about a Scottish currency 2017” lead to an Eventbrite (more on Eventbrite below) page for an event that took place in Galashiels in March. Close, but no cigar.

So, here we are, no nearer to finding any future events (apart from the Woman for Indy: “Knit Your Own Pussy Hat”) To be honest, we can’t be too surprised at not finding individual events. The Search Engine Optimisation needed to drop a local event onto the first page of Google is beyond the reach of most indy groups, and paid for adverts on Google are a non starter.

As I noted above, we did find an event on Eventbrite, via our Google Search, so let’s look at that platform in detail.

Eventbrite

Eventbrite is the Facebook and Google for Events. It is effectively a micro search engine for events, or as Eventbrite calls them now, “experiences”.

Running your event on the platform that sits behind the world’s most popular search engine for events will increase the number of people who find it. Not only are people able to find your event directly via the platform, but your event is likely to rank higher with Google if it is on the Eventbrite platform. So, let’s take a look.

I used the search above and found the following events:

As you can see, it wasn’t long before Eventbrite suggested the totally irrelevant (second recommendation is way off!) but at least I found one live event that would, in our scenario, be of interest to that possible “Yes” voter, the CommonWeal event. But that’s it. One event.

So at this stage, I think it’s fair to ask the following question: As a movement are our events easy enough to find? Well, not so far,  so let’s have a look at finding our events via Twitter?

Twitter hashtag

Most people use hashtags to find specific areas / things of interest on Twitter. The most obvious #tag would be #ScotRefEvents but that leads to “no results”. Searching on “#ScotRef” leads to thousands of tweets. Using the search function for “scottish independence events” again leads us nowhere.

Unless you are following a specific Yes leaning organisation (and in our scenario this isn’t that likely), you aren’t going to see anything about their events. There is of course some chance of finding out about an event as people retweet information. But we can’t rely on that as a way for people to find our events. Twitter, at the moment, seems like another dead end. So let’s have a look at the most popular social network: Facebook.

Facebook

Last year Facebook really beefed up their events offering with EventMangerBlog suggesting that “Facebook Will Change Events Forever”, it is a platform that event organisers can’t ignore. For many of the grass roots events, Facebook is THE destination page for their events. So, surely, it should be easy for our No voter to find our events. But no, it’s the same old story:

ScotRefEvents
Dead End here as well.

I used two different search functions. The generic one and the event specific one. Searching on “Scotref Events” did, finally, return a live independence event! The GNW Scotref launch. I am sure this is a great event! But after such a long drawn out search our No voter would probably be too tired to attend.

So, searching via Google, Twitter, Eventbrite and Facebook our potential Yes voter found TWO future events. That’s it. TWO EVENTS. I know we can do better than that. There’s little point putting on an event if no one knows about it.

It is crucial that we engage as much as possible with those who seek information and engagement in a live environment.

For our movement we can’t do the field of dreams: “build it and they will come”, we have to think about how people find our events and we have to do all we can to help them find them. 

If you are interested in contributing to my work on a live engagement strategy for the YES movement please get in touch.

ScotRef Social Mobilisation

The number of people taking part in demonstrations matter. Social mobilisation is a crucial means to an end. 

It seems to be all the rage at the moment to compare Barcelona to Glasgow. So I thought I’d continue that trend, and add my thoughts about social mobilisation in Catalonia and Scotland. To do this I’ve looked at a two events held in Barcelona last month. By looking at these events I will hopefully demonstrate my concern for the forthcoming second independence referendum in Scotland. I will set that thought out here: our events will have little impact if the current trend of low numbers continues.

First up is a Monday morning demonstration that was held outside the Higher Court of Justice in Barcelona. Artur Mas, the ex President of Catalonia was on trial for supporting a symbolic vote on Independence for Catalonia. Yes, you read that correctly, on trail for organising a referendum. You can probably start to see some potentially scary similarities. Here’s the details from Señor Mas:

“More than 50,000 people from around the country, many having got up very early, have come out on a Monday morning. The people always teach us a lesson: unity and social mobilisation.” 

Yup, there really was 50,000 outside the court on a Monday morning.  This wasn’t any kind of anomaly. Catalans demonstrate regularly and often bring tens of thousands on to the streets.

A week or so later an estimated 160,000 took to the streets on a Saturday evening to demonstrate against Spain’s intransigence with refugees.

Catalan politicians know that social mobilisation is important and so do Catalans:

“Puigdemont (current Catalan President) calls for social mobilisation before the referendum”

I wonder if Scottish politicians and the YES movement have realised that numbers really matter. And if so what they plan to do about it?

The Divisive Scottish Referendum

Once again a monumental display of democracy will be tarred with the brush of being divisive.

It’s easy to drag up any old anecdote to bring a poorly founded argument to life. The neighbours no longer sharing a doorstep and a coffee. The brothers now drinking at different pubs. The 11 aside football team; now split and playing 5s. That referendum it was so divisive. The debate on a second referendum in the Scottish Parliament has been high on anecdote but low on facts.

When anyone plays this anecdote game, it’s just as easy to “prove” the exact opposite: neighbours, brothers and pals reunited, cry the other side with equal vigour. So to analyse the real outcome of 2014 and to put to bed the false claim of division, we must look at the impact it had on the most powerful of indicators: the social capital created directly from the campaign.

So I thought I’d call Robert D. Putnam as a witness. America’s leading political scientist, via his enlightening books Bowling Alone and Our Kids, should be able to shed some light on the “divisive” nature of political discourse.

Social capital is a form of economic and cultural capital in which social networks are central, transactions are marked by reciprocity, trust, and cooperation. It is generally perceived that a society which is high in social capital is lower in many of the ills of society. High social capital reduces poverty, illness and crime. It removes dishonesty, greed and deceit. In fact it does so much more. Perhaps the best way to describe it, is to search for a word that would sum up a society which is low in social capital. That word would be “divisive”

The “divisive Scottish referendum” campaign provided an exceptionally strong burst of social capital within Scotland. The following four examples score very highly on the social capital index:

High voter turnout – especially the youth vote

The turnout for the 2014 independence referendum was the largest democratic vote in modern political times in the UK; breaking a generational trend of voter apathy. Voter turnout is one of the key factors sociologists look at when judging the community engagement within a society.

It was the first time that the youngest adults in our society had the opportunity to engage in the ultimate act of democracy. Voters under the age of twenty had previously been the most difficult to engage. Social capital generated by the young can have a much longer impact on a society.

Birth of organisations

The campaign gave birth to scores of organisations including, to name but a few; Common Weal, Woman for Independence, Independence Live, RIC and Business for Scotland. Robert D. Putnam speaks of similar groups in the US as “a useful barometer of community involvement” and “one facet of social capital” These types of organisations are rich in social capital. The  social capital they create extend into the wider society.

New media outlets

During, and in a few months after the first independence vote, new media outlets, including a daily newspaper The National were born. New media gave birth to Wings Over Scotland, Common Space and Bella Caledonia. These outlets created a new way of reporting, engaging with, and making news. In giving a community a voice they greatly increase social capital.

Crowd Funding

Crowd funding is an internet based source of community funding and is one of the highest scoring ways to increase a society’s social capital. Almost all of the groups mentioned above, and many, many more have brought people together to support a common cause, and as a by product have increased the social capital in Scotland.

“Divisive, divisive, divisive” is already the calling card of the lazy hack and the politician set on division. That claim should be as easy to dismiss as it is to disprove. As every sociologist  or political scientist will tell you: no matter the result of the next referendum Scotland, through an explosion of social capital, will be richer for it.

#scotref events

Event organisers have to be quick off the mark. Less than 24hours after the First Minister’s announcement of a second independence referendum, news of YES and NO events filled twitter. And not everyone was happy with the initial #scotref events!

By lunchtime fellow CommonSpace contributor @mrmcenaney had seen enough. Can it be that we have event fatigue already? Well, not if we look at the 3K+ who have signed up to a “March for Independence” on the 3rd of June hosted by All Under One Banner.

To find out more about this planned event, and the reaction to it, I followed an STV thread which announced the event. And there I found the most interesting, event related comments of the day. A good old clearing the air took place as our movement started to question our live engagement strategy. @derekbateman2 suggesting that marches have had their time! (By the way, he’s wrong. It’s not what you do, it’s how you do it)

As an event organiser who has set himself the challenge of coordinating a live engagement strategy for the YES campaign, these comments are exceptionally useful and also encouraging. Because, you may remember we ran 1000s of YES events and WE LOST. So, here’s how  I view the future (and the past) put succinctly by @douglasdaniel:

So that’s what we are up to. Running and planning events right out of the block.  But the speed of an organiser should not be how you measure their success.

@scotlandinunion ran an event, which must have been hastily (and therefore quite impressively) put together before the FM’s hat had even hit the ground.  However, @davidtorrance wasn’t that impressed.

I noticed David in the audience at SIC’s Build conference in January and it would be interesting to know what he thought of that event. There was certainly less Tweed, but the age of the audience and the muddiness of the discussion were similar. So, let’s not judge a campaign by a single event. Or we are all doomed!

However, following DT’s tip, I was keen to check out the “opposition” via their Twitter feed. It looked pretty professional, although rather corporate. And I loved the giveaway earplugs! “Scotland Spoke, why won’t the politicians listen” the packaging said: nice. However, the event was entitled “Project Listen”. So that was confusing.  But one thing struck home: the NO events will not be lacking in cash.

To this organiser, the pictures above did say a thousand words. I wonder what they say to you? David picked up on the fashion (not surprisingly), the age of the audience and the lack of clarity in the arguments. We can but hope that these weaknesses in the NO camp continue throughout the campaign, but I picked up on something different.

This NO event was about “listening”: it was about YOU listening, about being telt what to do and what to think. It was an old school event. And without doubt it will be a template followed by the NO campaign. We should avoid this template at all costs.

Our events have to be very different from their events and our events in 2014. The YES campaign must have participants and not an audience. Our events have to engage and empower, and they have to at least hint at the Scotland that we envisage. Events can do all these things, and quite easily.

If our movement embraces a new way of running every type of event, our events can, this time, really make the difference.

If you are interested in contributing to my work on a live engagement strategy for the YES movement please get in touch.