If #ScotRef is to be a success for the YES movement, events will play a crucial role in the campaign. I need to know what you think about the #Indyref Events we ran in 2014.
Before deciding to draft a live engagement strategy for the #ScotRef movement, I spent some time making sure I wasn’t going to reinvent the wheel. As someone who has organised over 700 events, I believe the best thing to do, before you start planning, is to look back and see what failures and what success your had with your previous events.
To make sure I wasn’t going to reinvent the wheel, the first thing I did was to look for any post campaign reports or evaluations of the 2014 #IndyRef campaign. I wanted to see what lessons the YES movement had learned from that campaign. I assumed any over arching review would also include some details on the live engagement aspect of the campaign. Well, I have to say I was shocked. I could not find any analysis of the events YES ran in 2014. Not only that, but I could not find ANY overarching report or evaluation of the #IndyRef campaign at all. Nothing.
I must admit, I am still in shock. What hope do we have for a successful #ScotRef campaign when we haven’t even bothered to look at what went wrong last time?
Perhaps my efforts (it is certainly my hope) will start the ball rolling, and others will reflect on the failures and successes of that campaign in order to inform the next one. If I am to attempt to draft an engagement strategy for #ScotRef, I have to know as much as possible about what went on in 2014. So please fill out the questionnaire, and send the link to anyone you know, who ran an event during the #IndyRef campaign.
#IndyRef Events Questionnaire
Here is a 40 question questionnaire that I would encourage everyone who ran a YES event to complete. The questions break down into two sections.
- Firstly, to look at how we ran the events we did during that campaign.
- The second area looks at what support the movement needs to deliver better events in a second independence campaign.
It should take no more than 5mins to fill out. Let’s take stock and make sure we don’t make the same mistakes again.