Owing to the success of the AUOB march in Glasgow in May, views on events dominated the YES supporting media and filled Indy blogs for the full week after the event. Every article showing the power of events to the Scottish independence movement.
We all got quite excited about the massive turnout, and it really felt like the movement received a jolt of energy. This shot in the arms was especially noticeable online.
I believe an annual event like this is crucial for the YES movement and I have some thoughts on when that should take place, which I will save for another post.
However as I argued here, I think the movement should hold back on other marches which have a similar objective of demonstrating the size of the movement. It’s not a good idea to ask people to judge the size of the movement at small events. That’s a risky strategy: one that the movement doesn’t need to take.
As someone who has organised events for over twenty years, I have seen organisers and organisations caught up in a post event high. Almost overnight we have all got very excited about the power of events or as we event professionals like to grandly call it, live engagement and communication.
The power of events to the Scottish independence movement
Ive been writing for a while about events for the YES movement so I am delighted to see more in the movement acknowledge their power. Bringing like minded people together to discuss, plot, challenge, laugh, debate and plan is the fuel for every successful movement: it’s the reason that the right to free assembly is always at the top of the Dictator’s banned list.
We aren’t quite up against a dictatorship but the YES movement certainly has its challenges getting our message out, and this is why our events must not waste the opportunity in front of them.
The AUOB march was of course just one of scores of different YES events that took place in the first half of May. The next major YES event is The Gathering in Stirling on the 27th May and before that loads of other YES events will take place across the country, all doing their bit to build the case for an independent Scotland.
Our movement has to include a huge effort to physically engage the wider electorate, as it’s really the only field of communication where we can play on that level playing field.
How to compete against the Unionist dominated Main Stream Media
The main stream media in Scotland and the UK speaks with an almost universal voice and this brings it a huge amount of power. But thankfully, it’s not just the frequency of a message that has an impact but also the emotional connection, and that’s were events can help level that playing field. Events which are more of an experience have an emotionally bigger and more positive impact than more traditional events.
Our movement has to embrace the march, the demonstration and the conference but it also has to embrace the Hackathon, the online hub summit, the bar camp and the whole host of event formats that are available to organisers within our movement.
If you are thinking about running a YES event please drop me a line to arrange a chat and we can make sure that the format you choose will achieve your objectives. But most importantly keep organising events!