The 11th of September is a holiday in Catalonia for the national day: La Diada. Plans for La Diada 2018 were announced in July.
Plans for La Diada 2018 unveiled
The celebration is different every year in theme and often location. This year the celebration will take place along a 6KM section of one of Barcelona’s main streets. La Avenida Diagonal, a road that pretty much splits the city in two, will be crammed with those in support of a Catalan Republic.
It’s likely that around 1 million people will take part, at what is now, the largest annual single day event in Europe.
A colourful demonstration
As well as a different theme and location there is normally a different colour. This year the colour is Coral, to reflect the ties that secured the ballot boxes during the 1st October Catalan Referendum.
The vast majority of supporters will wear the official La Diada 2018 luminous coral t-shirt. A helicopter will fly the route, taking pictures that will be beamed across the globe. The global press interest will be as high as ever. Front page covers and news bulletins across the world will show images of a million defiant Catalans demanding the right to self govern.
Millions of supporters of the idea of a Catalan Republic will have an amazing day. They will see that their dream is shared by a huge number of Catalans. The event is both a strategic and tactical masterpiece.
The location for La Diada 2018 is well chosen
Many of Barcelona’s most famous monuments and buildings sit close to Diagonal. From Barcelona’s Nou Camp stadium at one end to Gaudi’s La Sagrada Familia at the other, Barcelona’s brightest and best cultural building will come into sharp focus. The pictures remind the world of the immense wealth of Catalan culture.
The colour has been chosen to evoke memories of the 1st October Referendum
La Diada 2018 will remind the world when Catalans had to “brave” the line that snaked outside 100s of polling stations as they waited to cast a vote. It’s like re-running the referendum without the potential for voters being bloodied by Spanish police.
The organisers know that to engage at a regional, national and global level they have to alter the backdrop of the event to avoid apathy setting in (a situation that every annual event has to face): even Europe’s largest annual event can lose it’s appeal.
The event is coordinated, funded and organised by the professionals employed by Omnium and the ANC. As of course it has to be. As an event organiser it would be unimaginable to think of an event like this funded and organisation by part time independence supporters. The stress and the stain would be unbearable, so to would the administrative and logistical burden. The event is a huge undertaking, involves months of organising and costs in excess of 600,000 Euro*
Sure a happy bunch of grass roots enthusiasts could run an annual event, but just imagine the difference? The event would shrink, press would not be invited, managed or housed, helicopters would be replaced by cameras on top of buildings, the PA replaced by a loud hailer. It would be so unthinkable for a Catalan independence supporter than they would laugh at the suggestion: having the most important day in the Catalan Independence calendar run by part timers! Are you mad?
No, the Catalans are not mad. But the Scots are. Amateurism rules, and our independence events make a tiny ripple on the smallest of ponds.
*rough estimate given to me by the Head of Press, ANC, in 2017.