There’s no point organising an event if you don’t set objectives. And of course you have to have the right objectives. Often this basic element of any event is missing from the YES movement’s events.
Saturday’s protest outside BBC HQ attracted around 250 people and saw considerable support on social media – in part down to the ever present Independence Live. But what was the point? Or in event talk, what was the objective of the protest?
BBC Bias Protest at Pacific Quay
It’s no small effort to coordinate a demonstration of this size. Even as the team behind All Under One Banner (who coordinate some huge and important rallies) cut their event teeth, it’s still a challenge. I’ve managed over 700 events, so I know organising and attending every event is time you could be spent doing something else!
However if you are going to run an event, the first and most important part is to set and understand the reasons to run the event. I wrote a piece for CommonSpace last year highlighting the importance of this central aspect of an event and as far as the AUOB events play out, it seems to have gone unnoticed.
The first thing to say about the protest at Pacific Quay is that I would have not advised running it at all. However, doing the planning process one objective should have been penned and communicated to all:
“This protest is being organised not against the employees but against the editorial decisions that appear to be strongly biased in favour of Scotland’s place in the Union and also editorial decisions which seen to “do down” Scotland at every turn. We are seeking a meeting with senior representatives of the BBC to express the views of a large number of Scots”
You have to set an objective this this, otherwise what’s the point?
A pointless protest
Why have people standing outside to listen to a few speeches and wave a few flags unless something meaningful is to come out of it?
Why run an event, if all you are going to do is score a spectacular own goal?
Why look a PR gift horse in the mouth?
The answer is simple: because the event didn’t have the right objectives.
Look again at the objective I suggest and walk through the two possible scenarios:
1. BBC meet representatives from protest against BBC Bias.
2. BBC refuse to meet representatives from protest against BBC Bias. Where’s the PR downside there? It’s a win/win for the movement.
But without objectives we have this:
“We offered the leaders of the protest the opportunity to come in to the building to enter into dialogue with senior managers at BBC Scotland but they declined the offer.”
Made even worse by this:
“I was the person asked and I declined. We don’t want to enter into a dialogue with the BBC to try to repair things…. Do any of you see any buttons up the back of my head? No! We want to see the end of the BBC in Scotland. I hope I made that clear.”
So we have a pointless process and some petty point scoring, which all leads to an own goal for the movement. And I am sure that was not the objective.